As part of a complete overhaul of Ford’s creative brand communications, the brief was to bring a higher premium of quality in all areas and reposition Ford in Britain.
The campaign uses iconic British locations to hero the progression of Ford and the quality of their vehicles, reflected in the photography and art direction.
The launch campaign for the All-New Ford Focus. A massive multi-channel national campaign hitting almost every media touchpoint.
Produced for all national Press and OLM channels.
Produced for all national Press and OLM channels.
Produced for all OOH, Press and OLM channels.
Produced for all OOH, Press and OLM channels.
Car detail images post for all social media channels.
Launched alongside the national press, the targeted Social Media films join two energetic runners on their morning run around the London Olympic park reflecting the design features and nature of the Fiesta Active.
As part of the Social film, the Dealer assets include animated stills to introduce the Fiesta Active’s design features.
Produced for all OOH, Press and OLM channels.
Produced for all OOH, Press and OLM channels.
Produced for all OOH, Press and OLM channels.
Produced for all OOH, Press and OLM channels.
Global campaign film for all on and offline media channels.
Lucky Strike's global re-brand and launch of the new Patterson packaging and creative strategy saw one of the biggest ever re-designs of an iconic brand in sector, embracing its original roots and changing the focus towards an honest, genuine product. It involved a complete overhaul in every department of it's offering, with natural, real life at its core.
Art directing the shoots, we captured everything using natural daylight to support the new look and feel, and tone of voice to reflect the campaign.
Luckies Brand Film accompanying the campaign assets to the global end markets.
Ford Performance is the brands creative flagship which celebrates Ford’s sports performance vehicles.
The brief was to recognise premium quality, individual vehicle identity, high end performance and visual beauty.
The Ford Stripes in the lock up are inspired by the 1965 Ford Mustang, the first road car to implement racing stripes. Along with the Ford script they are used across all brand communications as a recognisable and iconic brand asset.
Created for all print and online media channel usage.
Mustang Performance - Don’t Go Quietly. National press and premium glossy’s such as GQ, Top Gear and Evo.
Mustang Performance - Don’t Go Quietly - across all social and online media platforms.
Produced for all Press and OLM channels.
Produced for all Press and OLM channels.
With Together We Go Further at the heart of Ford’s new brand positioning, the personality and tone of voice were created to communicate a complete sense of togetherness with a human touch, and are used across all print and online sales media.
This language is integral to the campaign alongside the new look and feel. The graphic style, using blue as the brand colour and the consistent Ford Stripes asset, it echoes the brand positioning and allows for a simple, premium design.
Tactical business to consumer rebrand, produced for all national press, OLM and social channels.
Produced for all OOH, Press and OLM channels.
Produced for all OOH, Press and OLM channels.
Created for all OOH, Press and OLM channels.
Digital animation for all online social platforms for the Ford Scrappage Scheme.
Scrappage campaign for all OOH, Press and OLM channels.
A short film about Danni, her condition and suffering with severe asthma.
This film accompanied a new brand guidelines book as a launch for Spectrum Therapeutics as a global CBD brand to their investors and global team.
It was a simple brief though it had an extremely short deadline, which was delivered on time and with a very happy client as a result.
After gaining nearly £2bn in ISA investments in under 3 years with very little advertising, the brief was to reposition the brand and take it to the next level in investments.
Delivering a new, straight forward tone of voice with an easy to understand language, and more premium look and feel, this was a real pleasure to work on with great clients.
With the initial brief of simply updating some existing website assets, we presented the idea of a full brand overhaul for greater impact in the ISA Savings category. We went on to create a whole new brand identity across film, press, OLA, social and the entire fordmoney.co.uk website.
Launched across all Press, Website and OLM channels.
National and Trade press executions.
These are a select few from 20 product images.
Directed for global end markets, these images were created using a combination of shooting real ice sculptures and CG image retouch to reflect the refreshing mint and menthol flavour options, whilst using London as a backdrop to underpin the heritage of the brand.
As part of a nationwide campaign, I was the lead design and retoucher on a Yellow Pages brief that saw over 50 locations used across the UK, driving consumers to use local contacts for a variety of leisure and business needs, both out of home and online.
March 2020 saw the country go into lockdown through the Covid19 pandemic, and along with it the entire network of the advertising industry. With everyone confined to working from their homes there was only one thing for it - an online, interagency Fifa football tournament.
In order to publicise our event, these posters were created with a call back to iconic football shirt designs whilst encouraging agencies to get involved. They were shared all over LinkedIn, twitter and Instagram, with Campaign writing and sharing it on their blog site.
With Campaign blogging about the competition, including a link through to @adlandfifa on twitter, it gained great traction from national and global network agencies.
These are a few clients I've worked on in the Automotive sector, including Mercedes, Saab and smart.
In early 2010 Virgin Media was launched after the acquisition of ntl: Telewest to form one of the biggest media companies in the UK.
Being part of the team that launched Virgin Media, I was Brand Guardian for their first 2 years, which saw the account pick up multiple awards.
A good friend of mine is a documentary film maker and asked me to produce the designs for 2 of his films; Love Story and Mott The Hoople. Both are in depth films about great bands in musical history and are certainly worth a look.
After being approached with a brief to design a custom Festka for a well known British cyclist, it was great to work on something so close to my heart.
The brief was simple; it has to have a William Morris inspired theme, clean design and make it look beautiful.
It's not often such an open brief with such a trusting client comes along, but every stage of this project was a real pleasure.
With superdomestique.co.uk describing it as 'their most beautiful build to date' and the guys at Festka saying 'it's the best fade we've ever produced', the client was absolutely delighted.
With working alongside some great photographers over the years, I've taken more and more interest in photography of all walks, but these are a few of my own that I'm quite proud of. These few are taken in NYC, LA, Japan and some closer to home.
