The Coca-Cola global brand and North America outdoor campaign. Probably one of the biggest global rebrands in recent history, a true celebration of Coca-Cola’s iconic roots.
From winning the pitch as a solo creative, directing the shoots and leading the creative output across every channel throughout the year, it’s the dream that became a reality.
Shot in New York with Guy Aroch and Anna Palma for lifestyle, and with Martin Wonnacott for the still life, ‘We made Coke iconic again’.
Special builds…
And with Iconic in mind, we broke all the brand guidelines and did something on the Coke Times Square billboard that had never been seen before.
Turning an empty bottle upside-down to get every last drop out of it.
